We're a small family business run by husband and wife team Jordan & Caryl Andrews. We take the crushed whelk shells generated at our family’s seafood processing factory and recycle them for use in gardens and landscaping. 


Our factory, which has been processing and exporting seafood for over 40 years, is set within the old Frondolau quarry at the Southernmost point of New Quay, a picture postcard fishing village in the heart of Cardigan Bay, West Wales.


Originally, the quarry was a meeting place for local fishermen and vivier lorries (live holding tanks), where the catches of live crab and lobster were collected and transhipped for sale into Europe. The site quickly evolved and lobster tanks were built enabling larger quantities to be stored before being collected for export. In the late 70s, Johnny Arrow, Jordan’s late grandfather acquired the lease for the land and the journey began. Johnny was a visionary and soon saw an opportunity to process and vacuum pack whole crabs, and the factory was built. 

For your botanical paradise

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In the late 90s Jordan’s parents, Dean and Mandy, helped to develop an emerging market for whelks in Asia, and the Welsh whelk made its way into the bars and restaurants of South Korea. Currently in its third generation, we now specialise in processing whelks, which are caught locally using traditional pots. 


We launched Shell on Earth in early 2019 and our products are available in plant shops, gift shops and garden centres nationwide.


It's estimated that 5000 tonnes of waste shells are generated in the UK fishing industry every year. We are proud to not only reduce our waste output from the factory, but also to help support a circular economy by utilising 100% of the whelks we process.


Our whelks are caught locally using traditional pots, a low impact method of fishing which means minimal damage to the sea floor and marine habitats. We are passionately committed to sustainability and we’re always looking for new ways to support the fishermen and fishing authorities we work with. 


Once cooked, the meat and shells are separated. The shells are taken to a dedicated area of the factory where they are crushed and cleaned a further three times. They’re then taken to our drying room to remove any moisture. Finally, each bag is individually packaged and hand-tied.


The meat is prepared and shipped to South Korea where it's enjoyed in a delicious spicy salad 'golbaengi-muchim'. The crushed shells are used in plant pots, terrariums, gardens and landscaping. Any organic discards are converted into green energy, meaning we use 100% of this natural resource. 

Shell on Earth
Shell on Earth
Shell on Earth



Eco friendly

  • Plant pot and terrarium dressing

  • Garden borders and beds

  • Drainage layer to aid runoff

  • Surface mulch to retain moisture

  • Natural, gentle weed and pest control

Our shells are a great alternative to quarried grit or gravel. They can be used in large quantities in garden borders and beds, paths and driveways. The shells naturally lighten with sun exposure, giving a beautifully bright finish. 


If you’d like to find out more, have any questions or would like to enquire about becoming a stockist please get in touch.

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