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We're a small family business run by husband and wife team Jordan & Caryl Andrews. We take the crushed whelk shells generated at our family’s seafood processing factory and recycle them for use in gardens and landscaping. 

Our factory, which has been processing and exporting seafood for over 40 years, is set within the old Frondolau quarry at the Southernmost point of New Quay, a picture postcard fishing village in the heart of Cardigan Bay, West Wales.


Originally, the quarry was a meeting place for local fishermen and vivier lorries (live holding tanks), where the catches of live crab and lobster were collected and transhipped for sale into Europe. The site quickly grew and in the late 70s, Johnny Arrow, Jordan’s late grandfather acquired the lease for the land and the journey began. Johnny was a visionary and soon saw an opportunity to process and vacuum pack whole crabs, and the factory was built.

For your botanical paradise

In the late 90s Jordan’s parents, Dean and Mandy, helped to develop an emerging market for whelks in Asia, and the Welsh whelk made its way into the bars and restaurants of South Korea. Currently in its third generation, we now specialise in processing whelks, which are caught locally using traditional pots. 


We launched Shell on Earth in early 2019 and our products are available in plant shops, gift shops and garden centres nationwide.


It's estimated that 5,000 tonnes of waste shells are generated in the UK fishing industry every year. We are proud to not only reduce our waste output from the factory, but also to help support a circular economy by utilising 100% of the whelks we process.

We sell sea shells by the sea shore

If you’d like to find out more, have any questions or would like to enquire about becoming a stockist please get in touch.

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